I’m Ása Bergmann, a retail designer with a love for creating spaces and visuals that feel calm, intentional, and beautifully functional.
Vision
To design that helps express personal style and identity, whether for a person or a brand. A holistic approach where every detail contributes to the whole image.
Mission
Designing beautiful, functional pieces for everyday life, from brands and businesses to weddings and personal projects. Each creation celebrates individuality through flexible, personalised design that fits real needs and unique styles.
Values
Good design is both functional and beautiful, making life easier and more joyful. Every project is shaped with care to reflect individuality and purpose, finding harmony between clarity, beauty, and practicality. Each piece is created with quality and intention, bringing a sense of calm and happiness through thoughtful simplicity.
My story
I’m Ása Bergmann, a retail designer from Iceland, now based in Denmark. I graduated with a BA in Retail Design in 2017 and have since worked with brands and companies to create holistic design solutions that connect business, branding, and space.
Bergmann Studio began as a small creative project, selling posters printed on demand. From the start, my vision was to create an environmentally conscious approach to design, where each piece could be personalised and made to order. Over time, the studio has grown into a space where I combine my love for structure, simplicity, and creativity, offering design for businesses, weddings, and everyday life.
I believe in design that feels easy and intentional, where beauty and function work together. Whether it’s a brand identity, a digital plan, or a piece of art, my goal is always the same — to bring clarity, calm, and connection through thoughtful design.