Design for Retail Spaces & Custom Fixtures

From high-impact exhibition booths to permanent flagship storefronts, I design immersive spaces that seamlessly match your brand’s identity.

Your physical store is where your brand comes to life in the real world. We create spaces that don't just look incredible, but actually represent your brand the right way for the right customer.

Retail Design

Store Design

We transform empty commercial spaces into functional, beautiful retail environments. From spatial layouts and zoning to lightning and architectural detailing, we optimize every square meter of your store to maximize both visual impact and sales performance.

Retail Design

Concept Development

We translate your brand’s personality into physical materials, lighting, and layouts. Through mood boards and strategy, we figure out exactly how your space should feel and how customers should move through it before the real work begins.

Retail Design

Custom Fixture Design

Standard furniture rarely fits a unique brand narrative. We design custom retail fixtures, cash wraps, display tables, and shelving units tailored specifically to your product presentation needs and space constraints, ensuring your merchandise takes center stage.

Retail Design

Signage

Guide your customers and make an unforgettable first impression. We design cohesive exterior and interior signage, window displays, and large-scale graphics that align perfectly with your brand identity while naturally guiding visitors through your space.

Retail Design

Exhibitions, Pop-ups & shop-in-shop

Whether it is a trade show exhibition booth, a standalone weekend pop-up, or a permanent shop-in-shop concession inside a major department store, we design high-visibility, modular structures. We ensure your brand's unique identity shines through while seamlessly adapting to the structural constraints and guidelines of the host venue.

Customers testimonials
"Ása is the designer behind the Fönn Consulting brand, including the brand guide, logo, color palette, typography, and website layout. Ása is highly professional and quickly grasps the core of each project that allows her design to truly reflect the goals and expectations of her clients. I couldn’t be happier with the outcome and very much look forward to working with her again."
— Sandra, Fönn Consulting ehf.
"Ása created my website and did an outstanding job. She brought excellent ideas to the table, was highly professional and incredibly helpful throughout the entire process. Her creativity and attention to detail really made a difference in the final result. I highly recommend her"
— Ingunn, IB Interior
"It's great to work with Ása. She's ambitious, solution-oriented and precise. She's also hardworking and independent in her work methods."
— Hrefna, Ministry of Finance and Economic Affairs
"Ása has designed both Lotus Þjálfun and Tónar Lífsins for me and has excelled in both projects. She is exceptionally imaginative, comes up with clear and creative solutions and sees opportunities that strengthen the overall picture and the brand."
— Ingunn, Lotus Þjálfun & Tónar Lífsins

Hey — I'm Ása

I specialize in holistic brand experiences with a deep focus on physical retail design. From optimizing customer flow and store layouts to creating custom fixtures and high-impact exhibitions, I build physical spaces that tell a story. Because I understand both physical architecture and digital branding, I ensure your store isn't just beautiful—it seamlessly aligns with your entire brand image.

Ready to elevate your retail space? Let’s map out your project.