You Do You is a hair accessory webshop with focus on products that are good and not damaging the hair.
The goal for the store is to offer wide range of product for every day hair styling and for special moments.
Treat yourself - YOU DO YOU
Brand & Visual Identity
Creating elegant, soft & feminine aesthetics for the brand. The logo and icon was combined with the letters in YOU. The shape and form are higlighting softness and minimal features.
Webshop with Shopify
Webshop was made with Shopify system. Establishing the webshop from design, to technical and product categories. The shop is only webshop & primary goal to show the brand and style the best way.
Graphic Design & Packaging
Located next to a high-traffic entrance inside Iceland's premier shopping center, Smáralind, the physical space required a strategic layout to capture foot traffic moving from both directions.
