SKINCARELAB is a premium beauty and skincare store located in Icelandic shopping center Smáralind.
The goal was to build a cohesive visual world that seamlessly bridges a physical storefront with a modern, high-converting digital webshop and a brand identity that balances timeless elegance with a youthful & feminine energy.
Store Design
The physical space is small and is connected with another shop from inside the store. The main challange was to create enough shelving in the store along with creating a good flow to use the space the best way.
Atmosphere & Experience
Focus on the keywords: feminine, clean, minimal, youth & feel good to create the "right" atmosphere that is representing thae brand image for SKINCARELAB with welcoming, clean and feminine energy.
Colors
To highlught the feminine, minimal & clean energy we went with white shelving and furnitures. Walls in pink colors to give it extra soft atmosphere. Floor in soft beige color.
Custom Fixtures
It was the right move to custom design the fixture to get full vibe of the brand in the store. Soft and round fixtures just highlights the brand and gives premium design. Shelves were made with the frames in steel and wood coated shelves. Minibar, counter & floor elevation table is all wood and coated. All draws elements are wood.
Flow & product placements
The space is small and has 3 doors, 2 entrances and one storage/staff room. When coming inside the store there are good focal ares. Different shelving gives good balance of different kind of shelvings. Customers can walk in round circles around the store entering from the 2 entrances.
Brand & Visual Identity
The visual identity centers around a highly conceptual, iconic "S" emblem. Encased in a soft, rounded square, the logo mimics the layers of the skin—reflecting the idea of beauty both "above and below the surface."
Logo
Focus on the keywords (feminine, clean, minimal, youth & ) to create atmosphere that is representing that with welcoming and clean.
Keywords
The warm lighting combined with the brand's pink and beige color palette creates an inviting, clean atmosphere that encourages browsing.
Typographhy
Modern, high-end Sans-Serif fonts that communicate effortless elegance and cleanliness. Good balance between headings & body text.
Colors
Warm, sophisticated tones of blush pinks, soft creams, and clean beige, anchored by sharp black typography.
The warm lighting combined with the brand's pink and beige color palette creates an inviting, clean atmosphere that encourages browsing.
Webshop with Shopify
Our primary goal for the webshop was to translate our brand vision into a clean, cohesive visual identity. We focused heavily on intuitive navigation, organizing our inventory by both skin type and product category. By putting the user experience first, we made sure customers can effortlessly find the exact products they need.
Design
Focus on the keywords (feminine, clean, minimal, youth & ) to create atmosphere that is representing that with welcoming and clean.
Categories
The warm lighting combined with the brand's pink and beige color palette creates an inviting, clean atmosphere that encourages browsing.
Function
Modern, high-end Sans-Serif fonts that communicate effortless elegance and cleanliness. Good balance between headings & body text.
Graphic Design & Packaing
Located next to a high-traffic entrance inside Iceland's premier shopping center, Smáralind, the physical space required a strategic layout to capture foot traffic moving from both directions.
Packaging
Give the cusomter the feel when leaving the store with their purchases. Bags, wrapping paper & tissue paper designs elevating the brand from outside the store.
In-Store Graphics
Light signs with text, logo of the brands in the store, ad's & more.
Advertisements
Worked on creating some advertisements for the store both for print & digital use.
coordination
I did all the communication regarding packaging with manufactor and shipping agency abroad
